Report -Helvetica

After watching the video of Helvetica,I've learned a lot about Helvetica !Firstly,I've realised that we can use Helvetica wisely,no matter in any poster, billboard, or maybe books.Helvetica is a rational typeface.For my opinion,Helvetica is a typeface that easy to read it, clear to see it, and you can even use Helvetica typeface to draw some image out and it could be difference and unique.Helvetica is a typeface which have characteristics of readable and legible.I like what Lars Muller called Helvetica in the video,he calling Helvetica "Perfume of the city",it light up the city and make the city more beautiful since almost everyone are using Helvetica.I realised that Helvetica is everywhere,even restaurant or boutique also used Helvetica for their billboard.We can easily use Helvetica typeface in anything ,because its clear enough to let peoples recognize it and it is neat and tidy enough.
Other than that,for those visual campaign's poster or billboard,they also using Helvetica as well.Now,i am going to compare the visual campaign which happened in Malaysia and US.For Malaysia,there's a campaign which is UBAH and in US,there's a campaign which is Barack Obama's campaign.For these two campaign,their similarities are they are using the same typeface for their posters and billboards especially the important words.The reasons they are using Helvetica for their billboards and posters are because its readability and legibility.Even peoples are just pass by the posters on the road,they still can read it in few seconds.But the difference of their poster is Barack Obama's campaign are using more solid red,beige as to present hope.But for Malaysia's campaign,they are using many difference colors for their posters and billboard its because there are so many difference team in that election,and most of their colors are bright colors.For all these campaign, i can feel that it makes most of the citizen more unite and always helping each other.This is because they have the same target. They want to make their country better.
Last but not least,Helvetica is really a good choice if you're really dont know what typeface you want to use in your project or assignment.For me,i would like to explore more about Helvetica in coming assignments .
For the conclusion,what i want to say is its good to have these kind of campaign sometimes, because it really make everyone unite since almost everyone have the same thinking and goal.


Link:http://www.lars-mueller-publishers.com/en/helvetica