Sunday, June 23, 2013

sustainable packaging design-biodegradable

Biodegradable is a material which can disappear and it is a natural material which is safe for human to use it. This biodegradable created from plant sugars ,starches or corn etc.By using this kind of material,all new living things can be made from the old things, and this is what we called it reuse, reduce, recycle.Every product that made from natural material will back to natural things after we used it, so, this is the good material that we can choose to made our products. Its main for the plastic bags, bread bags or maybe plastics film, after peoples used these, it will become garbage, and workers will incineration these garbage, make it become fertilizer. After these things become fertilizer, then it can return to plants through photosynthesis. This is how biodegradable works in our land.This is the cycle of biodegradable.




Link:http://ec.europa.eu/environment/waste/compost/

Saturday, June 8, 2013

Report -Helvetica

After watching the video of Helvetica,I've learned a lot about Helvetica !Firstly,I've realised that we can use Helvetica wisely,no matter in any poster, billboard, or maybe books.Helvetica is a rational typeface.For my opinion,Helvetica is a typeface that easy to read it, clear to see it, and you can even use Helvetica typeface to draw some image out and it could be difference and unique.Helvetica is a typeface which have characteristics of readable and legible.I like what Lars Muller called Helvetica in the video,he calling Helvetica "Perfume of the city",it light up the city and make the city more beautiful since almost everyone are using Helvetica.I realised that Helvetica is everywhere,even restaurant or boutique also used Helvetica for their billboard.We can easily use Helvetica typeface in anything ,because its clear enough to let peoples recognize it and it is neat and tidy enough.
Other than that,for those visual campaign's poster or billboard,they also using Helvetica as well.Now,i am going to compare the visual campaign which happened in Malaysia and US.For Malaysia,there's a campaign which is UBAH and in US,there's a campaign which is Barack Obama's campaign.For these two campaign,their similarities are they are using the same typeface for their posters and billboards especially the important words.The reasons they are using Helvetica for their billboards and posters are because its readability and legibility.Even peoples are just pass by the posters on the road,they still can read it in few seconds.But the difference of their poster is Barack Obama's campaign are using more solid red,beige as to present hope.But for Malaysia's campaign,they are using many difference colors for their posters and billboard its because there are so many difference team in that election,and most of their colors are bright colors.For all these campaign, i can feel that it makes most of the citizen more unite and always helping each other.This is because they have the same target. They want to make their country better.
Last but not least,Helvetica is really a good choice if you're really dont know what typeface you want to use in your project or assignment.For me,i would like to explore more about Helvetica in coming assignments .
For the conclusion,what i want to say is its good to have these kind of campaign sometimes, because it really make everyone unite since almost everyone have the same thinking and goal.


Link:http://www.lars-mueller-publishers.com/en/helvetica

Sunday, June 2, 2013

Question that i choosed!

The question that i choosed is question no. 7,which is discuss the role of designer in sustainable packaging design.Discuss the urgent needs and how it contributes to improve the society. The reason i choosed this question is because i feel interesting in packaging design,and i want to know more about their culture,their process and what they do before they really come out with an interesting packaging design.So,for this week,i am going to write about their function,material that they usually used.Here's some sketches.


At first,the functions of packaging is to protect the product from damage or pollution of microogranism during delivering.Other than that,the function of packaging is let us to make our product look neat when the time we put up to shelf in shopping centre or maybe grocery shop,and it also can reduce the wasted space.Packaging design can attract more consumer to buy that particular product.Through packaging design,consumer can get the information of the product easily and can identify the product.It is easier to deliver to somewhere else if we did a packaging for that product.
Material that usually used for packaging design is for category of plastic,there's a plactic which named Polyethylene terephthalate(PET),this kind of plactic is popular for drinks containers.This kind of plastic are all 90% recyclable.Other than PET,polyvinyl chloride(PVC) is also popular for soft drinks containers that are not pressurised.Besides,polythene,a kind of softer plastic which used for plastic bags,squeezy bottle for detergents.
Other than plastics ,tin plate and aluminium are popular material for packaging design too.Tin plate and aluminium are usually used for cans,screw tops,trays,wrappings.The characteristic of this kind of material is they can withstands heat and processing internal pressure of gases.
So,now i understand more about their material using and some of their benefits,and why they want to have packaging design.